Rendezvous In Rio - Brazil First Gold Medal

by Brazil Club - Let The Music Take You There on 08/10/2016 - 01:58 pm

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The on-air banner for Brazil’s TV Globo declares: ‘Somos Todos Olympiados’ (We Are All Olympians), so the nation celebrated its first Gold Medal of Rio Summer Games, hard-earned by martial arts specialist Rafaela Silva. Silva, whose passion for fighting began as a young teen in Rio’s notorious Cidade de Deus favela, reportedly burst into tears as she raised her medal high in front of an equally passionate home crowd while the strains of Brazil national anthem filled the arena. Ticket sales for upcoming events saw a quick spike.

But in a country where the top three sports are futebol, futebol and futebol attendance at many venues has been… mixed. Even the beach volleyball tourneys have been poorly attended. While many point to economic hardship, the main reason is as we see it is cultural ascendance. The Olympics bring an awareness of worldliness, individual competition and team work that easily eclipses anything Brazil has experienced, including World Cup play.

Raising a Gold Medal is no easy achievement. It goes beyond the competitor to include the training, the coaches, the pedigree of sport and the country’s investment – including its responsibility - in the being measured against the best the world has to offer.

We see Rio’s Summer Games a great opportunity for Brazil to take its next steps forward, not only in sporting competition but in other areas where it will be measured against the rest of the world politic.